Tìm hiểu thêm về

Bringing a taste of Tokyo
to a Russian mall

Vegas Mall, Ginza, Moscow, Russia


Find out how retail lighting is transforming the shopping experience at the Vegas mall in Russia.

The stairs on the façade of Vegas Mall add to the unique shopping experience thanks to Philips retail

Vegas mall
turns shopping

into an exciting adventure filled with mystery and change.”


- Emin Agalarov, Commercial Director, Crocus Group

Philips retail lighting creates a unique shopping experience using iColor Cove, Accent, and Flex lights
The bright walls of Vegas Mall add to the shopping experience produced by Philips retail lighting
Philips retail lighting brings a magical shopping experience to Vegas Mall with its unique lighting system

Customer challenge


The Vegas super mall is one of the largest retail sites in the world. Spanning 386,000 m2, it is Russia’s only themed mall, containing an amusement park, ice rink, and more. Could Philips help to create a vibrant atmosphere in the new Ginza shopping area?

The right lighting


The idea was to recreate Tokyo’s famous Ginza shopping street within the mall. As one of the busiest districts in Toyko, Ginza has a pulsating, vibrant atmosphere. Managers wanted to recreate this atmosphere in the new area and embed it harmoniously into the rest of the mall. To achieve this vision, a lighting solution would have to highlight the distinctive features and materials in each of the 32 separate facades along the 130 metre street.


LED bought the street to life. iColor Cove and iColor Accent Retail lighting fixtures were installed into a variety of surfaces, from acrylic beams and glass shutters to wood and metal panels. Dynamic lighting patterns and color grazing effects enhance the shopping experience, continuously changing to create different moods as shoppers move along the street.


To complete the illusion, sparkling iColor Flex lights twinkle like stars in the night sky, recreating Tokyo’s outdoor shopping experience. The new lighting scheme is strikingly beautiful. And thanks to the energy efficient performance of LED, it is also economical.


The new retail lighting gives a dazzling performance that entertains and amazes shoppers. It brings a taste of Tokyo to one of the most significant retail developments in Russia.

  • iColor Cove MX Powercore
    iColor Cove MX Powercore
    Bộ đèn LED cường độ cao này mang lại các tùy chọn gần như không giới hạn để bao phủ các góc cạnh trong nhà và không gian cần tạo điểm nhấn bằng ánh sáng rực rỡ. Là sản phẩm cao cấp...

Entertaining shoppers
with light

The Team

Crocus group


To Website



Visit Real-R

Related Cases